Parenting communities for brand campaigns

Parenting audiences make their real decisions in private groups: which stroller, which formula, which sleep program. Harbor lists 1,000+ vetted parenting communities across Facebook, Discord, and WhatsApp, 88,576,845 combined members, each run by an individual admin and reachable through one payment-protected rail.

1,000+
Parenting communities listed
88,576,845
Combined members

Listed on Harbor

LONGFacebook Groups
LONG ISLAND MOMS
Parenting
Open to offers72,755 members
UpperFacebook Groups
Upper West Side Mamas and Papas
Parenting
Open to offers20,315 members
MomsFacebook Groups
Moms and Dads of Queens, New York
Parenting
Open to offers12,269 members
TheFacebook Groups
The Car Mom Crew
Parenting
Open to offers44,121 members

Direct answers

What is a gated community in marketing?

A gated community is an audience that lives behind a join barrier: a private Facebook Group, a Discord server, a WhatsApp group. Members opt in, trust is high, and standard advertising can't reach inside. Brands reach these audiences through the admin, with a sponsored post the admin approves and publishes.

How much does it cost to sponsor a community post?

Rates are set by each community's admin, shown as "from $X" on listings, and negotiated in the Deal Room. The brand pays a 5% fee on top of the agreed price, with the exact figures shown to both sides before anyone commits.

How do I know a community is real?

Harbor checks. Ownership Verified means the person genuinely controls the community. Audience Verified means a Harbor review confirmed the audience. A count is marked (verified) only where Harbor has confirmed it, and a badge renders only when its underlying check is true.

Related: Facebook Group sponsorship · Advertise in Facebook Groups · Pricing
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