Learn: gated-community marketing
Guides, definitions, and comparisons on gated-community marketing: Facebook Group sponsorships, Discord partnerships, WhatsApp reach, escrow deals, and community monetization.
What is gated-community marketing?
Gated-community marketing is the practice of reaching an audience inside a private, opt-in community, a Facebook Group, a Discord server, a WhatsApp group, through a placement arranged with the community’s admin rather than through an ad platform.
Read the guide →Facebook Group sponsorship: how brands get inside groups
A Facebook Group sponsorship is a paid placement, usually a post, pin, or thread, published inside a group by its admin on a brand’s behalf.
Read the guide →How to monetize a Facebook Group you run
If you run a real group with 1,000+ members, brands will pay for a post your members will actually read.
Read the guide →